Five radical marketing ideas for real estate agents
If you’re new to real estate industry being an agent or veteran, there’s always room for improvement in marketing essentials. With ever-growing competition, those who failed adapting to latest trends witnessed failure while others saw dramatic success. If you want to be in the list of survivors, here’re a few ideas for innovative marketing in 2015.
- Understand the customer
Which type of customer you want? Voting for “anybody” or “everybody” is simply the wrong answer. Remember the old adage; “Being Jack of all trades makes you a master of none” and the example fits perfectly with the scenario. Just grabbing any or all opportunities may sound lucrative but finding a niche that matches your strengths would surely bring healthy revenue. If you’re specialising in first-time buyers, focus on it and work out a solution.
- Dedicate a day to marketing
Perhaps the biggest challenge with business success is devoting a particular day or few hours to marketing efforts. As a property agent, your focus should be on great many things however; moving without a plan would only decelerate the growth. Pick a specific day or simply a few hours to investigate, plan, implement and analyse new strategies. Though most people prefer Monday, you can proceed as per day’s schedule and personal commitments.
- Build a strong web presence
It’s 2015 and no business is likely to survive without quality web presence. Most real estate brokerages having active online presence aren’t entirely focused on business growth, information is diversified and biased. To counter this shortfall, think of your site as a business card having precise contact details and services you offer. Remember that in 21st century, website is your ultimate sales tool; pull customers using various marketing channels such as social media, print ad so on. The more the users/visitors, more chances of lead generation!
Make it responsive for mobile users as more than 70 percent access internet on-the-go. It’s surprising how mobile usage surpass that of desktop so building an online presence with user-friendly website for both versions is thus crucial. Upon successfully hoarding customers to your site, make sure you deliver exceptional service providing best user experience. Allow them to choose any platform be it desktop or mobile but both should work flawlessly.
- Say “NO” to cold calling
The first image of real estate agent to cross one’s mind is a clingy person who literally calls you five times a day. Cold calling might’ve been successful in the past but not today as there’re various hoops you’ve to deal with. Though generations were raised in the era of telephonic sales, the trend has simply declined as people move towards “mobile only” providing more customised user experience.
- Paid social media promotion
Social media is the rage nowadays. Infusing it with your marketing essential would bring incalculable revenue but only if you know how to manage it well. Facebook and Google have been trying to learn as much as possible about uses and how it can affect advertising. Marketing gets more personalised with social media as you can target audience based on geography and demography. It’s a far better choice as compared to much expensive direct email campaigns. For instance you’re serving Dubai Marina property; targeting customers interested to buy, let, sell or lease becomes much easier with social media.
Carefully understand how you can rule the property marketing industry in 2015 following the above facts.