From the latest study we come to know that the marketers are spending more on the mobile projects. PPC - Orange County is gaining huge importance. From a survey by SEMPO we came to the conclusion that 22% of the budgets of the respondents were spent locally on paid search that are targeted.
In the US the same question was asked to companies and it found that a better amount of corporations PPC marketing budgets were being put to local search, the actual figures were 37% in case of agency respondents while 23% were for the clients.
There must be an increase of the PPC budgets; this will allow the addition of the mobile paid search strategies. This case should happen, if the other areas of the paid search were to remain same and not decreased.
The percentage of the companies using the mobile as a strong part of their marketing strategies increased from 8% to 16%.