What is Private Label? The concept refers to products manufactured under specific brand. Such labeling offers opportunity for the retailer to compete with the contenders in the market. It also lends you an identity. Earlier a Private Label Company NJ was considered an inexpensive alternative to branded products. Nowadays private label companies have gained reputation in the national market. One of the popular examples of private label products is the store brand. Even the department stores sell private label products.
In case of private label brands, both retailers and customers benefit because of their publicity. While the retailers enjoy a margin of 10% more than what they earn from branded products, the customers get to buy them at a lower price. This only pressurizes the branded manufacturers to carve a niche.
The retailers emphasize on selling private labeled goods because they enjoy the higher margins that are feasible with branded products. Moreover a significant number of consumers prefer the private labeled ones.